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CMS and Mayer Brown take the lead on Hollywood Bowl Group IPO

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CMS and Mayer Brown have won the top roles on the London listing of ten-pin bowling operator Hollywood Bowl Group.

The group sought legal advice from CMS partner James Parkes, who was supported by corporate partner Martin Treagus.

Meanwhile Mayer Brown took the top role for sponsor, broker and bookrunner Investec, with London-based corporate partner Kate Ball-Dodd leading the team.

The company is owned by Electra Partners, which acquired the Original Bowling Company (TOBC) in 2014. TOBC trades under the Hollywood Bowl and AMF brands, with Electra due to float the company under the new Hollywood Bowl brand.

The listing on the main market of the London Stock Exchange follows Hollywood Bowl’s purchase of 11 centres at the end of last year, giving it a portfolio of over 50 UK operations. Revenues were also up 25 per cent over the last six months.

Admission to the main market is expected to occur in July.

Background to the deal

CMS advised Electra Partners on its £91m acquisition of TOBC in 2014, which trades under the Hollywood Bowl and AMF brands.

The private equity group invested £50m of equity in the deal, putting in another £10m to help fund last year’s acquisition of 11 extra centres.

The UK-based business currently has no legal in-housers, with the company having to rely on external advisers.


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