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In early 2018, KFC’s European legal head Sarah Nelson Smith signed off an advert in which the brand apologised for its chicken shortage with “FCK, we’re sorry”. It was a hectic month for the fast-food retailer and its legal team, which had to deal with the distribution crisis that stopped its famous chicken reaching its outlets.
On Valentine’s Day, Nelson Smith was liaising with KFC’s marketing, operations and commercial divisions to ensure things returned back to normal as soon as possible. Within a month, a solution was identified and the nightmare was over.
It was an eventful end to Nelson Smith’s tenure at KFC, which saw her also oversee the sale of more branches last year as part of a move towards an increasingly franchised model. New adventures awaited, however, with the news that she was to join WeWork as its first regional general counsel for Europe, Israel and Australia.
In yet another sign that the real estate giant is taking over the world, Nelson Smith will lead on the company’s most concerted effort to expand its legal team outside of the US.
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